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Visionary Customer

This is a model inspired by Geoffrey Moore's high tech industry model. It looks at what a particular type of customer has to offer and strategies to interact with him/her.

When you do professional reading, make a VisiMap outline of the contents as you go. Then you can pin personal strategies on the branches later. Links can attach to one web page like this one, documents, files or even programs,

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Wants

better ways to do things

competitive advantage

cutting edge results

organizational effectiveness

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Offers

Championing

Publicity

Seed funding

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Reach

Fast Company

Home Office Computing

Inc.

Daily business sections

E-Mail messages

Management consultants

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Key words

Intuitive

Revolution

Break away

Individual

Opportunity

possibilities

ROI

Partnership

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Additional strategy

Bowling Alley

Key Industry/Niche Market

Vertical approach

industry specific solutions

use one to get to next

Differentiation

Value Added distribution channels

Value added pricing

Focus

Economic Buyer/End User

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Norah Bolton, Friday, March 17, 2000

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Last modified: 07/13/2007